Accenture forms alliance with Applause to better testing services

Application Testing
Posted 10/4/2016 3:14:12 PM by RICHARD HARRIS, Executive Editor

Accenture forms alliance with Applause to better testing services
Accenture has formed an alliance with Applause to strengthen the capabilities and geographic scope of its own testing services. With an initial focus on digital application testing, the new alliance provides organizations with access to crowdsourcing services as part of their broader testing program, in order to accelerate software releases and ensure more seamless customer experiences.

Software is critical to how companies interact with their customers today, who are increasingly demanding an evolving, personalized experience. This has necessitated the development of new digital testing strategies that are change-ready, able to learn quickly and shift gears as needed, along with a liquid workforce strategy to access to constantly evolving skills, meet burst capacity and cover an expanding number of devices and geographies. Accenture recognizes this and recently formed an alliance with Applause, a leading provider of software testing services with a crowdtesting community of over 250,000 individuals around the world.
This alliance will enable the two companies to provide more nimble software testing that is designed around user needs. For example, if half the end users of a product or application are women, ideally half the testers should be women. The ability to test brands’ entire customer experience, both physical and virtual, on a global scale, with testers that demographically match end users, is a significant value for large enterprises. The 60,000 women testers in the Applause crowd can be tapped to effectively test applications for products and services specifically targeted for women.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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