Why European Enterprises Risk Failure with Mobility Basics

In a new study, conducted by SOTI in collaboration with industry analyst firm Ovum, found fundamental failings and regional inconsistencies are playing havoc with European enterprises working to adopt mobility for strategic gains and derive value from mobile investments. Half of European businesses are failing to impose basic enterprise mobility management (EMM) - the cornerstone of a fully connected enterprise strategy. To ensure a seamless mobile experience, businesses require EMM to bring together people, applications, processes, devices and ‘things’ easily and securely. With a strong and clear mobile approach, the market in Europe is well-poised to fully capitalize on the strategic benefits mobility unleashes within today’s connected world.

The study underscores a significant lack of progress and a failure to address the very concerns raised by respondents. While half of respondents say staff at their organisations are required to install management software to use devices securely for work purposes, 40 percent state there is no such requirement. This would indicate that adoption of technologies such as EMM, which are crucial in enterprise deployments for security, enablement, and optimisation of mobile investments, have yet to be adopted on a mass scale in Europe. While this finding is striking, it signals a sizable opportunity for European businesses. Enterprises across Europe would not only be able to enhance the productivity and efficiency of their mobile workforce, but also drive profitability through greater competitive differentiation.

 

The findings, which have been detailed in SOTI’s latest enterprise mobility study, reveal failure to address mobility basics. The research found that an overwhelming 61 percent of European enterprises are making little or no progress in joining the digital revolution.

 

This research further uncovers a major mobility management gap amongst medium and large-sized businesses in Europe. This gap is between the vision and strategic understanding, as well as the central principles of mobility, and their execution of progressive digital initiatives.

 

With customers demanding a differentiated experience and employees needing more innovative ways of working, mobility is now at the centre of every business. Those enterprises unlikely to adopt the technology are risking failure, not just on return of their mobility investments, but in the future of their businesses altogether in an increasingly connected business landscape where customers demand mobile experiences and workforces are increasingly mobile.

 

Carl Rodrigues, SOTI President & CEO, says, “We are at a staging post, as progressive businesses take the high road toward a flexible and dynamic service model, where everyone and everything is connected.”