App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 03, 2016
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.
Marketing Intelligence is App Annie’s latest addition to its Intelligence suite which offers an integrated solution for app marketing from discoverability and awareness to support app downloads, app user retention and engagement, and monetization with in-app purchases and advertisements.
The new Marketing Intelligence solution provides insight into:
- App store optimization: how to boost an app’s discoverability and presence in the app stores.
- Creative gallery: how to track an app’s ad creatives and network partners in one place, and understand when and where ads are running, and which ones drive results.
- Competitive insights: details of a competitor's app advertising strategy, including the partners they work with, actual creatives, tactics and messaging.
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