App Annie Launches New App Monetization and Marketing Intelligence Offering

Posted 8/3/2016 10:03:00 AM by RICHARD HARRIS, Executive Editor

App Annie Launches New App Monetization and Marketing Intelligence Offering
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.

Marketing Intelligence is App Annie’s latest addition to its Intelligence suite which offers an integrated solution for app marketing from discoverability and awareness to support app downloads, app user retention and engagement, and monetization with in-app purchases and advertisements.

The new Marketing Intelligence solution provides insight into:  

- App store optimization: how to boost an app’s discoverability and presence in the app stores.

- Creative gallery: how to track an app’s ad creatives and network partners in one place, and understand when and where ads are running, and which ones drive results. 

- Competitive insights: details of a competitor's app advertising strategy, including the partners they work with, actual creatives, tactics and messaging. 

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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