Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io
Tuesday, April 19, 2016
Sailthru has acquired Carnival.io, a mobile marketing automation company. This acquisition will provide the ability to offer new functionality by adding mobile marketing automation to the Sailthru Customer Retention Cloud.
Carnival’s mobile marketing automation suite includes push notifications, in-app messaging and a customizable message stream which provides the ability to automate messages by customer behavior, location and demographic data. In addition, Carnival offers mobile analytics.
The platform will help Sailthru manage more than 1.7 billion unique worldwide customer profiles that combine email, web, mobile, social and offline data. The information is utilized to provide functionality for Sailthru’s Personalization Engine which offers multichannel profiles to provide relevant experiences across digital channels.
Read more: http://www.sailthru.com/
How feature flags saved my marriage Thursday, July 19, 2018
Unreal Engine Marketplace says it will take less developer revenue Wednesday, July 18, 2018
Best mobile gaming apps will share $300K in prizes from new contest Wednesday, July 18, 2018
Open source IT automation solution from Red Hat gets an update Wednesday, July 18, 2018
10 years of apps but over 95 percent of them are invisible to users Wednesday, July 18, 2018
Stay UpdatedSign up for our newsletter for the headlines delivered to you