4/19/2016 12:08:59 PM
Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io
App Developer Magazine

Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io

Stuart Parkerson Stuart Parkerson in Messaging Tuesday, April 19, 2016

Sailthru has acquired Carnival.io, a mobile marketing automation company. This acquisition will provide the ability to offer new functionality by adding mobile marketing automation to the Sailthru Customer Retention Cloud.

Carnival’s mobile marketing automation suite includes push notifications, in-app messaging and a customizable message stream which provides the ability to automate messages by customer behavior, location and demographic data. In addition, Carnival offers mobile analytics. 

The platform will help Sailthru manage more than 1.7 billion unique worldwide customer profiles that combine email, web, mobile, social and offline data. The information is utilized to provide functionality for Sailthru’s Personalization Engine which offers multichannel profiles to provide relevant experiences across digital channels.

Read more: http://www.sailthru.com/

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.


There are no comments yet, be the first to leave your remarks.

Leave a Reply