was just listed as one of TUNE’s Top 25 Advertising Partners – Fall Edition 2014. Taptica is a mobile demand-side platform (DSP) for advertising agencies and brands. There are currently over 500 MobileAppTracking integrated partners which were judged and scored based on three areas. These areas include Install Volume, Revenue Per Install and Client Adoption.
Peter Hamilton, CEO and Partner at TUNE stated that the Top 25 Advertising Partners reflects a number of acquisitions, new players entering the space, and other noteworthy industry movement. Hamilton highlighted that the right advertising partners is fundamental to growing business, and this rank index gives advertisers the added confidence to experiment with emerging technologies and expand to new markets.
TUNE’s Top 25 Advertising Partners list is released semi-annually and gives recognition to Mobile App Tracking partners who perform at high levels. The company was honored to be recognized as one of TUNE’s Top 25 Advertising Partners of 2014.
Sigal Bareket, CEO and co-founder of Taptica acknowledged that this recognition demonstrates Taptica’s ability to generate large quantities of user information for mobile advertisers backed-up by quality research. There were eleven companies in total which made the Top 25 Advertising Partners list.
The eleven companies which made the Top 25 Advertising Partners list which made their debut include Twitter Ads
, Jampp, Apple iA, Mobvista, Seventynine, Taptica, Vserv, Tyroo, Opera Mediaworks Performance, Unity Ads and AdAction Interactive.
TUNE is a Software-as-a-Service (SaaS) product provider for managing performance advertising relationships. The company’s offerings are available through desktop and mobile. The company is focused on optimizing media buying as user behavior is the strength for the app. It is another indicator on how app engagement is in demand.
Read more: http://www.taptica.com
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