Marketing & Promotion

Take Note App Developers: The Mobile Home Screen Holds the Key According to Study by Mobile Possee

Friday, December 13, 2013

You want some serious statistics? How about the fact that users pick up their smartphones upwards of 100 times a day. A four-year smartphone user is 80 percent more likely to pick up their phone 30 times or more a day than a user with less than two years of smartphone ownership. And your daily users - the ones providing you with the greatest revenue potential - are two to six times more likely than your monthly users to have asked you to proactively send them your content, and they check their home screen three times more than average.

What does this mean? It means that the home screen holds the gateway to mobile marketing success. And you can learn much more about how and why from a recent study by Mobile Possee, a home screen content and messaging platform. Their report, The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen, provides a wealth of information on how smartphone users interact with their home screen and how app developers, publishers and advertisers can use this information to leverage their marketing efforts.

Other nuggets from the study? Consumers that spend more than 30 minutes a day using their phones for Facebook, Pinterest and LinkedIn still spend over one fifth of their time in mobile on the home screen, as do the heaviest of mobile gamers. Users spend 26 percent of their time, more than in any other activity, with their mobile home screens

What is driving this phenomenon? The study points out that smartphone users spend so much time on homescreens because smartphones are built around found time. Fear of missing something (FOMS), is another driving factor. It is content, utility and social, not just missed calls, that keep users looking at their home screen.

The 29 page research study is available by visiting the link below.