Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...
YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK.
New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...
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