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Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Austin Harris
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
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