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Google Play, Mobile Ads and AdBlocking: The Macro View

Tuesday, July 19, 2016 by Janis Zech

Google quietly rolled out an update to the Play Store a few months ago, but the change sent ripples through the entire mobile developer community: the company started clearly labeling the apps that include ads. It’s a small change, but one that has greater implications for every participant in the mobile app ecosystem - from developers and end users, to mobile ad platfo...

TapSense to Offer Programmatic Ad Platform for Apple Watch

Monday, January 19, 2015 by Richard Harris

TapSense has announced its will offer a programmatic ad platform for Apple Watch. The platform provides solutions for developers and brands to get started on the new Apple Watch platform including an SDK for app developers and programmatic APIs for brands, agencies, and marketers.The TapSense SDK leverages new interactive interfaces supported by Apple WatchKit such glan...

Moving Past Facebook for Better Mobile Game Ad Targeting

Wednesday, October 8, 2014 by Fred Hsu

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...

How Game Developers Can Bank on “Found Time”

Monday, March 3, 2014 by Jon Jackson

According to Nielsen Mobile, consumers spend more time using their mobile devices to play games than anything else, and 80 percent of all mobile apps revenue generated last year was from games. Motivated by either a fear of missing something or found time,” consumers pick up their phones hundreds of times a day at idle moments when they have nothing to do...