Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A
Wednesday, August 23, 2017 by Richard Harris
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...
Digital transformation wave reaches the sports industry
Thursday, May 25, 2017 by Richard Harris
Built.io, a provider of digital transformation solutions, has announced the general availability of its Digital Fan Experience Platform, which allows sports franchises to reinvent how they connect with their fans - during game time and beyond.Now, sports franchises around the world have access to the same award-winning platform from Built.io that helped NBA teams like t...
What VR developers need to know when creating educational apps
Thursday, May 25, 2017 by Baptiste Grève
From dissecting frogs without the guilty consciousnesses, taking a history class in ancient Rome, or swimming with marine animals in the Galapagos islands, VR is offering modern students a more authentic and immersive learning experience, in which they can interact with dimensional environments and place themselves in different times and locations.While the initial hype...
Drag and drop game creator studio GameMaker updates to version 2
Wednesday, May 24, 2017 by Richard Harris
YoYo Games’ recently launched cross-platform 2D game engine, GameMaker Studio 2, is now available in a convenient education package specifically for schools and their students. Any approved university or school affiliate will now have access to a free trial version with zero time restrictions/commitments and a simple option to upgrade to the full version. Educational in...
Github announces new Marketplace at their Satellite Conference
Monday, May 22, 2017 by Richard Harris
At GitHub’s user conference in London, they have announced GitHub Marketplace, and more availability for both GitHub Apps and their GraphQL.Here’s a quick overview of all of the new products and tools:- GitHub Marketplace: launching at Satellite, Marketplace is a new way for developers to discover and purchase tools to use across their workflows. Users will be able to u...
VR advertising SDK is now available for developers
Wednesday, May 10, 2017 by Richard Harris
Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ...
2016 Virtual Reality Analytics Web Summit Will Be On March 16
Monday, February 22, 2016 by Richard Harris
Greenlight VR will host the 2016 Virtual Reality Analytics Web Summit on March 16 providing education on the expanding generation of analytics solutions for the virtual reality industry. The event offers eight hours of presentations via WebEx.Registration before February 24 is $119 and after that date is $299. Participants in the San Francisco area will also have the op...
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