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Developer news items we found relating to video ad campaign
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Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Adaptive Medias Adds Media Street's Video Advertising Technology
Sunday, February 21, 2016 by Richard Harris
Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...
Report Shows iOS Still Reigns Supreme for Mobile App Advertising Revenue Opportunity
Thursday, February 5, 2015 by Richard Harris
Opera Mediaworks has released its latest State of Mobile Advertising report which shows that Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation.The quarterly report is based on trends and insights from the company’s mobile ad platform. It indicates that Apple’s favorable position in Western markets, such as ...
Vungle Launches Vungle Exchange to Serve High Resolution, High Bitrate 15 second Mobile Video Ads
Wednesday, April 30, 2014 by Stuart Parkerson
Vungle has launched the new Vungle Exchange to serve high-resolution, high-bitrate 15-second video ads. The videos will be served almost instantaneously to offer low-latency ad-serving. The platform is in currently in closed beta.The Vungle Exchange will initially support the IAB’s Video Ad Serving Template (VAST). But Vungle has also built flexible server-side tec...
Tremor Video Launches All Screen Video Advertising Solution
Tuesday, April 22, 2014 by Richard Harris
Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video’s VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivere...
YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK
Wednesday, November 20, 2013 by Stuart Parkerson
YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK.
New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...
New Ad Network Says No Competing Games Shown in App Ads
Tuesday, August 20, 2013 by Richard Harris
GAN Game Ad Net is touting that its new mobile video ad campaign SDK will not show competing games in a game developer’s app. In its’ announcement, the company says that it sources premium ads directly from agency ad networks but will exclude video ads from game competitors.
The service has been launched for mobile game providers in Germany, Austria and Switzerland and...
