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The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps

Thursday, September 18, 2014 by Richard Harris

Todacell, a mobile ad network, has released information that could indicate, among other things, that the way colors are incorporated into an app can make a difference in app usage. The company’s mathematical and computational algorithms have revealed that bright, multi-colored ads perform better in lower GDP per capita countries while minimalist colors perfor...

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