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StartApp Offering Big Incentives To App Developers This Holiday Season
Tuesday, December 2, 2014 by Richard Harris
StartApp is kicking off this Holiday season by offering users a special opportunity to earn a cash bonus of up to $25,000 or an amazing gift. To be eligible, just complete a simple integration of at least three of StartApp’s full page ads and allowing more traffic to StartApp.This is also a chance for user to increase their traffic throughout the month of December 2014....
The Long and Winding (Mobile Media Buying) Road
Thursday, November 13, 2014 by Josef Mandelbaum
App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
