study shows ctr is inaccurate to measure mobile app advertising

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Study Shows CTR is Inaccurate to Measure Mobile App Advertising

Monday, October 20, 2014 by Richard Harris

xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of the most interesting results to come out of the study is that Click-Through-Rate (CTR), is an inaccurate way to measure the...

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