study by rumble shows app user engagement significantly differs by content

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Study by Rumble Shows App User Engagement Significantly Differs by Content

Wednesday, November 20, 2013 by Richard Harris

It makes sense that different apps engage users differently. A mapping app is not going to be used as often as Facebook or Words With Friends. Still, we welcome more insight into the actual differences between user engagement and the types of apps they use. A new study by Rumble, a mobile-first platform for content publishers, attempts to better quantify this differen...

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