social whales and how they can make or break app marketing and monetization

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Social Whales and How They Can Make or Break App Marketing and Monetization

Wednesday, March 19, 2014 by Richard Harris

There are no more savvy marketers than casinos and each casino has an entire department focusing just on their “Whales.” Just who are the casino whales? Customers who impact the bottom line, whose single bet dwarfs the total bets of 1,000s of regular casino customers each day. So what is a “Social Whale” as it relates to you an app developer? This is somewhat a dif...

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