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Developer news items we found relating to social whales
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Digital Development Management Selects Ninja Metrics’ Katana® Engine to Bring Predictive Analytics to Digital Entertainment Solutions
Wednesday, July 9, 2014 by Richard Harris
Ninja Metrics and Digital Development Management have teamed up to offer Katana® Social Analytics Engine as a resource for its clients.“Ninja Metrics is excited to work with one of the most influential consultancies in the digital space,” notes Dmitri Williams, CEO and Co-Founder. “We feel that Ninja’s insights on Social Value will provide DDM clients some invalua...
Social Whales and How They Can Make or Break App Marketing and Monetization
Wednesday, March 19, 2014 by Richard Harris
There are no more savvy marketers than casinos and each casino has an entire department focusing just on their “Whales.” Just who are the casino whales? Customers who impact the bottom line, whose single bet dwarfs the total bets of 1,000s of regular casino customers each day. So what is a “Social Whale” as it relates to you an app developer? This is somewhat a dif...