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Developer news items we found relating to social advertising

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Almost Half of All Advertising for Paid Search Spend Goes to Tablets and Smartphones

Wednesday, January 21, 2015 by Richard Harris

Marin Software has announced that during the 2014 Q4 marketers directed 49% of their paid search budget to tablets and smartphones.These numbers were gleaned from a recent study by Marin Software analyzing search, display and social advertising trends in the U.S. It found that in Q4, 49% of paid search spend went to mobile ads, up from 42% in Q3.During Q4, Marin Softwar...

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Adobe Launches New App Marketing and Monetization Solutions with PhoneGap Enterprise and Support for Apple iBeacons

Tuesday, March 25, 2014 by Richard Harris

Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud through the launch of new PhoneGap Enterprise and support for Apple iBeacons which help companies create, manage and deliver mobile app experiences to their customers and prospects in real-time. The ne...

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