should mobile game developers worry that ad breaks can break gameplay

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Should Mobile Game Developers Worry That Ad Breaks Can Break Gameplay

Should developers worry about how much ad breaks during gameplay affect their mobile game usage? Maybe so, according to recent research by MediaSpike. According to the company’s recent study, ads at breaks in gameplay are generally disliked, with gamers preferring ads integrating brands into actual gameplay.The study showed that ads shown at breaks in gameplay...