Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
Developer platform Haystack launches Enterprise solution
Tuesday, November 16, 2021 by Russ Scritchfield
Engineering productivity company Haystack Analytics reported continued strong business performance as it introduces its enterprise offering less than 6 months after announcing seed funding. Revenues have increased by an average of over 35% month-over-month as demand amongst high-profile customers has grown.
Haystack provides a platform providing technology leade...
Minterest deploys to Moonbeam
Friday, November 5, 2021 by Richard Harris
Minterest, a value-capturing lending and borrowing protocol designed to make DeFi fairer for users, has announced that it will be deployed on Moonbeam, an Ethereum-compatible smart contract parachain on Polkadot.
Moonbeam will provide recognized world-class technical support to assist with the protocol’s migration, while, in turn, Minterest will act as a magnet...
Oxeye closes a $5.3 Million seed financing round
Thursday, November 4, 2021 by Brittany Hainzinger
Oxeye announced the closing of a $5.3 Million seed financing round led by MoreVC, a seed-stage venture capital fund in Israel. The latest round includes support from i3 Equity Partners, and other cybersecurity focused investors as the company prepares to protect the world’s most popular Web applications with next-generation cloud-native Application Security Testin...
Nylas expands operations in Europe
Wednesday, November 3, 2021 by Richard Harris
Nylas announced that one of Europe and the world’s leading e-commerce platforms have selected Nylas to quickly, securely, and automatically connect real-time communications data into their application. With Nylas’s Email and Neural APIs, this fintech enterprise can more intelligently extract and structure data from the more than 2 million transactions on the...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
Steam Founder Rick Ellis talks developing mobile real money games
Friday, October 29, 2021 by Richard Harris
Is developing mobile games that people play for real money the next big wave in game development?
Rick Ellis, lead developer and founder of the Steam platform and marketplace, and also a developer on Half-Life 2 has pivoted to mobile and he's making real-money tournament games alongside Ross Krasner, Ryu Games founder and CEO, and they have plenty to s...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Mint NFTs on Ripple and get funded
Wednesday, September 29, 2021 by Richard Harris
Ripple, the provider of enterprise blockchain, has announced a $250 million fund to provide creators with the financial, creative, and technical support needed to explore and craft premium non-fungible tokens (NFT) and other tokenization projects on the XRP Ledger.
Mint NFTs on Ripple XRP Ledger
The heightened interest and boom in NFTs globally has introduced...
Gaming industry continues to rise
Thursday, September 16, 2021 by Brittany Hainzinger
The global gaming industry continues thriving in 2021, with 2.6 billion users and over $156bn in revenue as of this year. One of the biggest driving forces behind this remarkable growth has been a surge in mobile gaming, the largest revenue stream of the entire market. However, the past two years have also seen impressive growth in the console gaming segment, with profi...
How to earn crypto and NFTs for playing your favorite games
Wednesday, August 25, 2021 by Christian Hargrave
Gamers have always dreamed of earning real money by playing their favorite video games. That dream is increasingly becoming a reality with the rise of NFT play-to-earn gaming gaining significance within popular culture, even quickly conforming full-time jobs among many younger demographics who are incentivized with crypto rewards. According to Blockchain Game Report, th...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Asia mobile gamers outweigh Europe and America combined
Tuesday, August 24, 2021 by Freeman Lightner
As the fastest-growing segment of the gaming industry, mobile games continue breaking records and making billions in revenue each year. The most significant part of mobile gaming profits comes from Asian countries, home to nearly half of all mobile gamers globally.
There are nearly 1.3B Asia mobile gamers
According to data presented by MejoresApuestas.com, the num...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Mobile action genre games revenue increases
Wednesday, July 28, 2021 by Freeman Lightner
The Action genre is one of the most popular categories in mobile games. According to data presented by Safe Betting Sites, the Action genre experienced the highest YoY growth in the US among mobile game genres from H1 2020 to H1 2021 – 103.8%.
Action Genre Generated $436M In H1 2021 – 104% Increase From H1 2020
Mobile games are the most lucrative segme...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Intelligent support platform from TheLoops receives funding
Wednesday, June 23, 2021 by Freeman Lightner
TheLoops, an intelligent support operations platform, announced it has closed $8.5 million in a seed funding round led by Dell Technologies Capital, with participation from Tidal Ventures and Westwave Capital. The company will use the funds to scale its research and development and go-to-market operations to accelerate the adoption of its Intelligent support operations ...
Cloudentity selects customer identity and access management leader
Tuesday, June 22, 2021 by Brittany Hainzinger
Cloudentity has selected customer identity and access management (CIAM) leader Simeio as a delivery partner to accelerate its flexible and scalable solutions for authorization governance automation. Supporting strict Open Banking compliance standards, as well as PSD2, Cloudentity has more than doubled its year-over-year sales growth and has...
Productivity APIs from Nylas get more funding
Thursday, June 17, 2021 by Freeman Lightner
Nylas, the communications API platform for modern email, scheduling, and work automation tools for developers and enterprises, announced it has raised $120 million in Series C funding. The investment brings Nylas’ total funding to $175 million, further accelerating the growth of both Nylas and the API economy.
The round was led by Tiger Global Management with p...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
env0 updates infrastructure automation platform
Monday, May 3, 2021 by Brittany Hainzinger
env0 has announced updates to its Infrastructure Automation Platform, some of which include Bitbucket Server integration for continuous deployment and plan on pull requests and integration with Module Registry, allowing users to save all of their modules in a single location so they can be quickly recalled for other deployments. One of the more significant enhancements ...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
Overwolf review: How successful gaming apps are being built
Tuesday, February 9, 2021 by Andre Liverod
I am an in-game creator. This may be a career title you haven’t heard before, but in-game creators and mod authors are a fast-growing community of passionate gamers who build products and services around video games like apps and mods.
In-game apps are basically extensions for games that provide tools that allow players to access rich data, stats, and analytics...
AMD 6800 XT GPU Mining and the rise of AMD stock
Tuesday, January 26, 2021 by Richard Harris
AMD, whose share price nearly doubled in 2020, seems to have enough momentum to replicate its performance in 2021.
According to the research data analyzed and published by Finaria, AMD’s share price shot up by 99.98% in 2020. It ranks second out of 31 stocks on the IBD Electronics-Semiconductor Fabless Industry group. On the IBD stock checkup tool, it has a rat...
SaaS predictions from BigPanda
Wednesday, January 13, 2021 by Brittany Hainzinger
We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform.
By July 2021, I predict companies wi...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
Try to make web apps like native apps in 2021
Wednesday, January 6, 2021 by Freeman Lightner
Consumers will want to work seamlessly between desktop and mobile. We will continue to see an accelerated trend towards modifying web apps to exhibit mobile app-like functionality and bring rich desktop features to the phone.
Addressing system-switching fatigue
Businesses will seek more integrated solutions to reduce the number of portals users must log in to, whe...
Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
GameRefinery makes its iOS download and revenue data available free
Thursday, December 24, 2020 by Brittany Hainzinger
The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...
