Five tips for taking mobile payments from inside your app
Friday, August 24, 2018 by Carol Oles
Back in 2008 when the Apple App Store began, there were a mere 800 apps available for download. Fast forward ten years and there are over two million apps on the Apple App Store and approximately 8 million in the Google Play store. Thousands of mobile apps are being published to Google Play and Apple App Store daily, but are the ones geared toward e-commerce or requirin...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
FishVerify app can help fishermen instantly identify their catch
Thursday, December 22, 2016 by Christian Hargrave
When a fisherman feels a tug on the line, he never knows what he might reel in. Sometimes identifying a fish species can be difficult, and without that knowledge it is impossible to determine whether or not it is in season or within the size and catch limit. Now there's an iOS app, FishVerify, to help fishermen instantly identify their catch and learn local fishing regu...
Yahoo explains what communitainment is and how it's mobile's killer app
Tuesday, December 6, 2016 by Simon Khalaf
Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con...
The impact of fake retail apps hitting the Apple App Store this year
Tuesday, November 8, 2016 by Christian Hargrave
Holiday retail woes have hit a little early this year, with hundreds of fake retail and product apps appearing in Apple’s App Store recently. The New York Times reports counterfeiters have disguised apps as retail chains like Dollar Tree and Foot Locker, department stores like Nordstrom and even luxury brands like Jimmy Choo. With Apple known to have a st...
Apple Pay Is So Much More Than Just a Payment Mechanism
Wednesday, May 25, 2016 by Gillian Hughes
Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched. For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way cons...
How to Make Your App Ready for the Holidays
Wednesday, October 22, 2014 by Lynn Wang
It’s almost November. Now is the time to start prepping your app for the burst of new users downloading new apps for shopping, revisiting the existing retail apps on their phones, and/or just downloading a bunch of apps for the first time because they just got their brand new smartphones.Now is the time to make sure your user experiences are optimized. Here are 4 ways t...
NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue
Friday, October 17, 2014 by Richard Harris
The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...
New Localytics App Stickiness Index Measures User Engagement and Loyalty
Wednesday, May 7, 2014 by Stuart Parkerson
Localytics, a marketing and analytics platform for mobile and web apps, has released the App Stickiness Index, a new way for brands and developers to benchmark their app’s engagement and loyalty values against industry aggregates. The inaugural Localytics App Stickiness Index provides analysis of 25,000 apps through Q1 2014. Localytics defines a “sticky” ...
Infographic Shows Consumers Are Extremely Interested In Custom Home Screens
Monday, March 10, 2014 by Richard Harris
Mobile Posse, the leading provider of mobile home and lock screen messaging experiences, and Phoenix Marketing International issued an info graphic that depicts how 40% of all mobile users say they’re extremely interested in a custom home screen solution, and the type of solution they’re looking for. Some of the details include: --63% of mobile users who pick ...
