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Developer news items we found relating to real time marketing
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Christian Hargrave
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
The new location based marketing strategy
Saturday, December 30, 2017 by Adrian Velthuis
Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...
How event automation is helping equip marketers to convert
Friday, August 11, 2017 by Richard Harris
A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...
OMYO and Blingby team up to make live stream marketing a reality
Tuesday, March 21, 2017 by Richard Harris
Research shows that 74% of consumers said there was a connection between watching a video on social media and their purchasing decision-making process. What if there were a better way for marketers to capitalize on such a trend? Imagine watching a Maroon5 video online and you are really liking Adam Levine’s jacket - and while watching the video, you point your cur...
iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship
Wednesday, September 7, 2016 by Richard Harris
Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.
Data from nearly 5 million messa...
Software AG Apama Streaming Analytics Platform Offers New IoT Functionality
Tuesday, November 10, 2015 by Stuart Parkerson
Software AG has announced the availability of Release 9.9 of its Apama Streaming Analytics platform built for streaming analytics and conducting intelligent, automated action for the IoT and Big Data. It combines event processing, messaging, in-memory data management and visualization to manage large, fast-moving data streams.The new enhancements in the release will hel...