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Developer news items we found relating to push campaign

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Kahuna Introduces RevIQ Tool Using Data and Behavioral Analysis to Automatically Optimize Push Notifications

Tuesday, November 18, 2014 by Richard Harris

Kahuna has introduced Kahuna RevIQ, a tool that helps companies maximize sales by telling them when and how to send push messages to their customers. RevIQ is a new product capability that uses collected data and behavioral analysis to automatically optimize push notification campaigns.There are two components of RevIQ. The first component optimizes send time delay for ...

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Parse Now Offers Push Experiments to Allow App Developers the Ability to AB Test Push Notification Marketing Campaigns

Friday, November 7, 2014 by Stuart Parkerson

Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can conduct A/B tests for push campaigns, then use the app’s realtime Parse Analytics data to help decide on the best variant to send.For each push campaign sent through the Par...

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