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Developer news items we found relating to push campaign

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Study finds Android outperforms iOS in user reaction time for push alerts

Monday, June 26, 2017 by Richard Harris

Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...

7 Facts About Push Alerts That Will Help You Not Be Annoying

Thursday, September 29, 2016 by Richard Harris

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...

Kahuna Introduces RevIQ Tool Using Data and Behavioral Analysis to Automatically Optimize Push Notifications

Tuesday, November 18, 2014 by Richard Harris

Kahuna has introduced Kahuna RevIQ, a tool that helps companies maximize sales by telling them when and how to send push messages to their customers. RevIQ is a new product capability that uses collected data and behavioral analysis to automatically optimize push notification campaigns.There are two components of RevIQ. The first component optimizes send time delay for ...

Parse Now Offers Push Experiments to Allow App Developers the Ability to AB Test Push Notification Marketing Campaigns

Friday, November 7, 2014 by Stuart Parkerson

Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can conduct A/B tests for push campaigns, then use the app’s realtime Parse Analytics data to help decide on the best variant to send.For each push campaign sent through the Par...

Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers

Monday, August 12, 2013 by Stuart Parkerson

Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization. The company’s new “Localytics Interact – Push Messaging” allows ...