HiTek Media and iSIGN Media partner to change digital marketing
Thursday, March 21, 2019 by Christian Hargrave
Hi-Tek Media announced a signed partnership agreement with iSIGN Media Corp. Both companies have joined forces to rewrite the rules in digital marketing and public safety. The four-year partnership, effective April 1, 2019 is accompanied with a $2,000,000 USD plus purchase order for all available iSIGN’s technologies including new enhanced proximity and wide area ...
ShopAdvisor introduces version 3.0 of its API
Thursday, September 7, 2017 by Christian Hargrave
ShopAdvisor, Inc, has announced the general availability of Version 3.0 of the ShopAdvisor API. Version 3.0 is faster, more efficient, and more accurate at returning the information needed to power campaigns that provide each consumer with a personalized shopping experience on their smartphone. Brands use the API to power campaigns that engage the shopper intelligently ...
2017 looks to be the year to make make money with transportation apps
Wednesday, November 9, 2016 by Richard Harris
Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...
Why Major US Sports Franchises Are Embracing Beacon Technology
Wednesday, August 3, 2016 by Stuart Parkerson
A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...
Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
Endless Possibilities with Geomagnetic Indoor Positioning
Tuesday, May 17, 2016 by Dan Patton
If you’ve written or used commercial-grade GPS apps, you know they’re no longer limited to basic driving directions. Today, tons of cool apps put your phone's location awareness to good use - you can code a whole range of apps, from finding nearby restaurants to hailing taxis. And these apps work well - as long as the mobile user is outside. However, once you cross...
Presidential Campaigns & SMS Best Practices
Monday, May 2, 2016 by Brian Heikes
According to a poll, 64 percent of Americans own a smartphone, and a convincing 97% of them use text messaging. In fact, text messaging is the most frequently used feature of smartphones, and remains very popular among younger audiences. Presidential candidates are targeting a broad demographic to ensure they don’t lose edge over their rivals in any aspect. Electio...
Apsima Announces New White labeling Option for Proximity iBeacon Technology
Thursday, July 17, 2014 by Stuart Parkerson
Apsima has announced a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features. The white-label option provides a way to add Apsima’s proprietary proximity awareness platform to enterprise offerings, without the costs associated with development.Apsima handles al...
