Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
VMs and Containers on Kubernetes
Wednesday, February 16, 2022 by Freeman Lightner
Rafay Systems, the platform provider for Kubernetes Operations, has announced support for running both Virtual Machines (VMs) and containers on Kubernetes through its Kubernetes Operations Platform (KOP). To help enterprises that rely upon existing VM-based workloads, Rafay accelerates application modernization and increases operational efficiency for legacy application...
NFT Super Bowl prop bets
Friday, February 11, 2022 by Richard Harris
For publicity, bookies often provide odds (prop bets) for featured Super Bowl events that are predetermined, such as the halftime show and commercials.
Cryptocurrency and NFT Super Bowl prop bets
Odds for these "entertainment" events surrounding the game are set by oddsmakers despite the understanding that small groups of people who work on these pr...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
PumaPay's latest advancements
Thursday, August 13, 2020 by Brittany Hainzinger
With their new hybrid solution, PumaPay differentiates itself from other payment service providers. Combining crypto with traditional finance, their service now enables payments to be made and received in any currency, with the PMA token acting as a means of value transfer, by virtually anyone from merchants of all varieties to end-users. With measures in place to ensur...
Mentorship Program from The Linux Foundation expands
Friday, April 24, 2020 by Brittany Hainzinger
The Linux Foundation announced it’s expanding its Mentorship Program in response to COVID-19 with seed funding from Intel. The Program will grow to support interns who have been displaced as a result of the global pandemic and to give individuals an opportunity to reskill for some of the most sought-after, highly paid careers in the world.
Intel is leading fund...
GE expands intelligent health ecosystem
Thursday, December 19, 2019 by Richard Harris
GE Healthcare launched the Edison Developer Program to accelerate the adoption and impact of intelligent applications and developer services across health systems. The program is based on Edison, GE Healthcare’s secure intelligence platform, and helps healthcare providers gain easier access to market-ready algorithms and applications by directly integrating these ...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Get hired through Job.com and receive a reward bonus from NeoCurrency
Thursday, June 27, 2019 by Brittany Hainzinger
AI-powered recruitment platform, Job.com, announced a new partnership with digital rewards provider NeoCurrency and Visa.
In this initiative, new hires, who apply for and receive a new position through Job.com, will be sent a Job.com Visa Prepaid Reward Card*. These cards, generated and delivered by NeoCurrency, will empower each new hire with a 5% reward after 90 da...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Using data driven design for mobile games
Tuesday, April 2, 2019 by Richard Harris
Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...
A serverless search engine for Data Scientists and Developers emerges
Friday, March 22, 2019 by Richard Harris
Rockset announced the general availability of a cloud service that allows developers and data scientists to put complex data sets to use in minutes instead of weeks.
Current trends in technology - smart devices, digital lending, fraud detection, omnichannel retail, machine learning, microservices, and real-time business dashboards - all require clean...
HiTek Media and iSIGN Media partner to change digital marketing
Thursday, March 21, 2019 by Christian Hargrave
Hi-Tek Media announced a signed partnership agreement with iSIGN Media Corp. Both companies have joined forces to rewrite the rules in digital marketing and public safety. The four-year partnership, effective April 1, 2019 is accompanied with a $2,000,000 USD plus purchase order for all available iSIGN’s technologies including new enhanced proximity and wide area ...
Assessing software developers in real time for job placement
Wednesday, March 6, 2019 by Brittany Hainzinger
HackerRank, a platform that helps companies evaluate technical talent based on skills, launched a new machine learning-based solution called "Test Health Dashboard", that aims to give businesses the data they need to improve their skills assessments, deliver an excellent candidate experience, and effectively hire the software developers they need.
Enterpris...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Using eye tracking for UX design and testing
Friday, January 18, 2019 by Richard Harris
For UX designers working in fast-paced, agile environments, it is often difficult to make quick, informed design decisions. Many user testing tools and methods help to reveal the "what" behind user actions but fail to reveal the "why", subjecting decisions to opinion and bias. This makes it difficult to keep stakeholders and members of the desig...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Unity Ads SDK 3.0 come to game developers
Wednesday, October 24, 2018 by Richard Harris
Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads.
Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...
AI digital voice assistants stops listening as much thanks to Sensory
Friday, September 28, 2018 by Richard Harris
Sensory announced that it has made significant upgrades to the embedded AI in its sixth generation of TrulyHandsfree, boosting the technology’s wake word performance and accuracy by more than 65 percent. Additionally, TrulyHandsfree boasts improved deep-neural network training that allows for even better near- and far-field speech recognition performance in all ro...
Adobe announces updates to Adobe XD
Wednesday, September 19, 2018 by Richard Harris
On the Adobe blog, the company announced the new set of features and tools that will be making their way onto the Adobe XD platform. The new update that is themed around letting users create content that is responsive to a number of devices, important functionality that every application designer must utilize.
Mobile application design can be a difficult task to comp...
Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
5G will accelerate inapp advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...
Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
Device testing in the cloud empowers developers and ad fraudsters
Friday, December 8, 2017 by Richard Harris
Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...
AR mobile ads for games launched by ironSource
Monday, November 20, 2017 by Richard Harris
ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
How iOS 11 will hurt developer revenue
Tuesday, October 10, 2017 by Richard Harris
With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...
5G opponents launch statewide media campaign
Sunday, September 17, 2017 by Christian Hargrave
A coalition of California environmental, health and community groups, "California Alliance for Safer Technology," announces the launch of a radio and social media campaign to raise awareness of pending legislation eliminating local control over placement of wireless antennas in communities throughout California. The campaign, in San Diego, San Francisco and Los Angeles,...
Cloud native app firewall Twistlock 2.1 launches
Monday, July 17, 2017 by Christian Hargrave
Twistlock, a provider of cloud container security solutions, has announced the availability of Twistlock 2.1. The latest release of their flagship product includes a first of its kind cloud native app firewall, vulnerability risk ranking that uses knowledge of an enterprise’s unique environment to prioritize what to fix first, a brand new dashboard and integrated secret...
