VMs and Containers on Kubernetes
Wednesday, February 16, 2022 by Freeman Lightner
Rafay Systems, the platform provider for Kubernetes Operations, has announced support for running both Virtual Machines (VMs) and containers on Kubernetes through its Kubernetes Operations Platform (KOP). To help enterprises that rely upon existing VM-based workloads, Rafay accelerates application modernization and increases operational efficiency for legacy application...
NFT Super Bowl prop bets
Friday, February 11, 2022 by Richard Harris
For publicity, bookies often provide odds (prop bets) for featured Super Bowl events that are predetermined, such as the halftime show and commercials.
Cryptocurrency and NFT Super Bowl prop bets
Odds for these "entertainment" events surrounding the game are set by oddsmakers despite the understanding that small groups of people who work on these pr...
PumaPay's latest advancements
Thursday, August 13, 2020 by Brittany Hainzinger
With their new hybrid solution, PumaPay differentiates itself from other payment service providers. Combining crypto with traditional finance, their service now enables payments to be made and received in any currency, with the PMA token acting as a means of value transfer, by virtually anyone from merchants of all varieties to end-users. With measures in place to ensur...
GE expands intelligent health ecosystem
Thursday, December 19, 2019 by Richard Harris
GE Healthcare launched the Edison Developer Program to accelerate the adoption and impact of intelligent applications and developer services across health systems. The program is based on Edison, GE Healthcare’s secure intelligence platform, and helps healthcare providers gain easier access to market-ready algorithms and applications by directly integrating these ...
Get hired through Job.com and receive a reward bonus from NeoCurrency
Thursday, June 27, 2019 by Brittany Hainzinger
AI-powered recruitment platform, Job.com, announced a new partnership with digital rewards provider NeoCurrency and Visa.
In this initiative, new hires, who apply for and receive a new position through Job.com, will be sent a Job.com Visa Prepaid Reward Card*. These cards, generated and delivered by NeoCurrency, will empower each new hire with a 5% reward after 90 da...
Using data driven design for mobile games
Tuesday, April 2, 2019 by Richard Harris
Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...
A serverless search engine for Data Scientists and Developers emerges
Friday, March 22, 2019 by Richard Harris
Rockset announced the general availability of a cloud service that allows developers and data scientists to put complex data sets to use in minutes instead of weeks.
Current trends in technology - smart devices, digital lending, fraud detection, omnichannel retail, machine learning, microservices, and real-time business dashboards - all require clean...
HiTek Media and iSIGN Media partner to change digital marketing
Thursday, March 21, 2019 by Christian Hargrave
Hi-Tek Media announced a signed partnership agreement with iSIGN Media Corp. Both companies have joined forces to rewrite the rules in digital marketing and public safety. The four-year partnership, effective April 1, 2019 is accompanied with a $2,000,000 USD plus purchase order for all available iSIGN’s technologies including new enhanced proximity and wide area ...
Assessing software developers in real time for job placement
Wednesday, March 6, 2019 by Brittany Hainzinger
HackerRank, a platform that helps companies evaluate technical talent based on skills, launched a new machine learning-based solution called "Test Health Dashboard", that aims to give businesses the data they need to improve their skills assessments, deliver an excellent candidate experience, and effectively hire the software developers they need.
Enterpris...
Using eye tracking for UX design and testing
Friday, January 18, 2019 by Richard Harris
For UX designers working in fast-paced, agile environments, it is often difficult to make quick, informed design decisions. Many user testing tools and methods help to reveal the "what" behind user actions but fail to reveal the "why", subjecting decisions to opinion and bias. This makes it difficult to keep stakeholders and members of the desig...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
AI digital voice assistants stops listening as much thanks to Sensory
Friday, September 28, 2018 by Richard Harris
Sensory announced that it has made significant upgrades to the embedded AI in its sixth generation of TrulyHandsfree, boosting the technology’s wake word performance and accuracy by more than 65 percent. Additionally, TrulyHandsfree boasts improved deep-neural network training that allows for even better near- and far-field speech recognition performance in all ro...
Adobe announces updates to Adobe XD
Wednesday, September 19, 2018 by Richard Harris
On the Adobe blog, the company announced the new set of features and tools that will be making their way onto the Adobe XD platform. The new update that is themed around letting users create content that is responsive to a number of devices, important functionality that every application designer must utilize.
Mobile application design can be a difficult task to comp...
Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
5G opponents launch statewide media campaign
Sunday, September 17, 2017 by Christian Hargrave
A coalition of California environmental, health and community groups, "California Alliance for Safer Technology," announces the launch of a radio and social media campaign to raise awareness of pending legislation eliminating local control over placement of wireless antennas in communities throughout California. The campaign, in San Diego, San Francisco and Los Angeles,...
Cloud native app firewall Twistlock 2.1 launches
Monday, July 17, 2017 by Christian Hargrave
Twistlock, a provider of cloud container security solutions, has announced the availability of Twistlock 2.1. The latest release of their flagship product includes a first of its kind cloud native app firewall, vulnerability risk ranking that uses knowledge of an enterprise’s unique environment to prioritize what to fix first, a brand new dashboard and integrated secret...
Place your bets with some of these betting apps from the UK
Tuesday, May 16, 2017 by Richard Harris
A fully regulated and well-organized betting landscape in the UK has allowed betting operators to flourish and make important steps forward towards keeping up with the advancing mobile technology. One particular way which stands as the most prominent example and testament to UK sport betting dominance in recent years is via fully-fledged betting apps or mobile sites. UK...
VR advertising SDK is now available for developers
Wednesday, May 10, 2017 by Richard Harris
Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
ironSource Launches Ad Engagement Intelligence to Help Improve Engagement
Friday, September 23, 2016 by Richard Harris
ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Appodeal's Programmatic Ad Mediation Platform Now Offers Ad Effectiveness Analytics
Wednesday, May 18, 2016 by Richard Harris
Appodeal has announced new functionality to its programmatic ad mediation for mobile apps, including a new Insights feature giving publishers multidimensional intelligence into the effectiveness of in-app ads. With this information, app publishers can take proactive steps to improve ad revenue generation across various audiences, device types and network usage scenarios...
ASO and Fear of the Unknown
Thursday, April 7, 2016 by David Lovell
App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...
How Developers Can Use TeamViewer to Integrate Remote Access Technology
Wednesday, April 6, 2016 by Richard Harris
We recently visited with Alfredo Patron, Vice President of Business Development at TeamViewer, to talk about how app developers can utilize the platform’s remote support, remote access, and online meeting functionality through TeamViewer’s APIs and SDK.ADM: Can you quickly detail TeamViewer’s main functionalities?Patron: TeamViewer offers cloud-based remote support and ...
VMware Launches New Functionality to Hybrid Cloud Management Platform
Sunday, February 14, 2016 by Stuart Parkerson
VMware has updated its hybrid cloud management platform with the introduction of VMware vRealize Suite 7 offering new releases of VMware vRealize Operations, VMware vRealize Log Insight, VMware vRealize Automation 7 and VMware vRealize Business for Cloud 7. The suite's new product updates also offer new pricing and packaging enhancements.The VMware vRealize Suite ...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Programmatic Ad Mediation Is The Next Step for App Publishers
Monday, November 23, 2015 by Mary Clark Rardin
The tides in the mobile app industry are quick to turn. As apps expand in popularity, publishers are searching for the right course to chart for a successful monetization process. First, to determine where it’s all headed, let’s take a look at the history of the mobile ad industry.It began with the arrival of ad networks. You’ll find everything from premium to blind net...
Developers Need to Think About Immersive Mobile Experiences
Tuesday, November 17, 2015 by Erica Deas
In today’s app landscape, it is difficult to reach and acquire quality users in a way that’s truly cost-effective. Without users – and the revenue opportunities they create – all of the time and money invested in building an app goes to waste.Developers looking for a new acquisition opportunity that offers value in exchange for users’ engagement should consider mobile v...
How WildTangent is Shaking Up the Android CPI Market
Monday, September 14, 2015 by Stuart Parkerson
We recently visited with WildTangent’s Sean Vanderdasson to discuss how the company’s platform helps developers achieve Android app installs.The WildTangent network is facilitated by distribution partnerships with many of the world’s top devices manufacturers (OEMs) and mobile operators. The WildTangent network provides the ability for users to choose in one click which...
VMware Launches Ambitious Enhancements to Cloud Services Portfolio
Wednesday, September 2, 2015 by Stuart Parkerson
VMware has released among its most significant and expansive enhancements to its hybrid cloud platform offering public cloud services and software-defined solutions.VMware's unified hybrid cloud platform enables customers to create one environment based on VMware vSphere across the private and public cloud to build, run and deliver any traditional or cloud-native applic...
How to Tap into the Native Advertising Jackpot
Thursday, April 30, 2015 by Mark Rosner
Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...
