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Mobile user behavior is changing quickly says new Appnostic report

Monday, June 3, 2019 by Austin Harris

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...

Unlocking your phone to kill time You're not alone

Monday, November 13, 2017 by Austin Harris

A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...

So this is what everyone is doing on their mobile

Monday, September 11, 2017 by Richard Harris

Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...

Infographic Shows Consumers Are Extremely Interested In Custom Home Screens

Monday, March 10, 2014 by Richard Harris

Mobile Posse, the leading provider of mobile home and lock screen messaging experiences, and Phoenix Marketing International issued an info graphic that depicts how 40% of all mobile users say they’re extremely interested in a custom home screen solution, and the type of solution they’re looking for. Some of the details include: --63% of mobile users who pick ...

How Game Developers Can Bank on “Found Time”

Monday, March 3, 2014 by Jon Jackson

According to Nielsen Mobile, consumers spend more time using their mobile devices to play games than anything else, and 80 percent of all mobile apps revenue generated last year was from games. Motivated by either a fear of missing something or found time,” consumers pick up their phones hundreds of times a day at idle moments when they have nothing to do...