Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
UK android app developers file class action suit against Google
Thursday, September 12, 2024 by Freeman Lightner
A leading competition law expert, Professor Barry Rodger, has filed a legal claim worth up to E1.04 billion against Google before the UK Competition Appeal Tribunal (“CAT”). Google is accused of abusing its dominant position to the detriment of a large class of thousands of UK app developers who need to use its app marketplace, ‘Play Store’ or &l...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
Yelp Fusion API outrageous new pricing
Thursday, August 1, 2024 by Russ Scritchfield
The Yelp Fusion API enables access to extensive local content and user reviews from millions of businesses worldwide. In a recent letter sent to developers using the previously free Yelp API, Yelp declared that all free accounts had been automatically converted to a paid licensing structure.
"We've been contacting all active users to inform you that we'v...
Multi platform apps are becoming more popular
Tuesday, June 18, 2024 by Brittany Hainzinger
Candy Crush Saga is one of the world’s most popular video games, with more than 5 billion downloads. That’s partly because gamers can play it anywhere. It offers versions for multiple platforms, including Android, iOS, and Windows: a practice known as multihoming.
Smaller developers, however, often decide not to pursue multiple platforms because it&r...
Low code app development in 2024
Wednesday, March 13, 2024 by Richard Harris
Recently, low-code no-code app development tools have bridged a lot of gaps and enabled developers to overcome challenges that used to be complex or even unattainable. Some of the key areas these developer tools have made impacts in include automating code, natural language processing, image and video recognition capabilities, predictive analyti...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
Open source AI trends for 2024 according to Eclipse Foundation
Thursday, December 21, 2023 by Richard Harris
Each year I usually like to make a few predictions about where the software industry, open source, and Eclipse Foundation projects are headed. This year is going to be a little broader, as some large trends are going to impact us in ways that should be discussed and understood.
Government regulation will impact the software industry
The first trend is that for the...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
No code guide to app development
Friday, September 1, 2023 by Freeman Lightner
Remember when crafting an app felt like climbing Mt. Everest in flip-flops? Those days are behind us! No longer do you need years of coding lessons or deep pockets to hire a dev team. In this beginner's guide to building apps without writing code, we'll first explain what low-code and no-code platforms are. We'll introduce the platforms available to you, gui...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
Fake app reviews impact developers more than you think
Thursday, June 29, 2023 by Freeman Lightner
Developers are well aware that a significant portion of online reviews for products and services, including those on popular platforms like Amazon, eBay, and TripAdvisor, are in fact fake. The issue of fake app reviews has become an increasingly pressing concern. These deceptive reviews have wide effects on both developers and consumers alike, significantly impacting th...
How people respond to ransomware attacks
Monday, April 10, 2023 by David Carvalho
Ransomware attackers extorted $456.8 million from victims in 2022, 40% down from the $765.6 million in the previous year. However, before we clink glasses to celebrate victory, there are some significant caveats to consider. The recent hack of Euler Finance where $135 million in staked Ether tokens (stETH), was drained from the protocol, is a case in point. How organiza...
Apps Americans trust the least
Thursday, February 23, 2023 by Brittany Hainzinger
Pull out your phone…it’s time to see if you have any of America’s least trusted apps. As easy as it is to download an app, it’s also easy for providers to collect & possibly distribute your data.
So, Secure Data Recovery conducted a study to find out which apps Americans trust, and which collect the most data.
A survey from Secure Data...
Explosion of AI based tools is coming
Thursday, January 26, 2023 by Richard Harris
Rachel Obstler, Micha Hershman, and Mona Popli from Heap explain why we should expect to see an explosion of AI tools in 2023, how companies can focus on user behavior by investing in tools that show what visitors do, and why we will witness a revolt against using HiPPO for driving decisions, plus a lot more of their 2023 predictions below.
Teams use self-service ana...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
Inter Protocol now a stable token for cosmos IST
Wednesday, November 16, 2022 by Richard Harris
The first phase of Inter Protocol is live. Inter Stable Token (IST), a decentralized, fully-collateralized, programmable stable token has launched for the Cosmos ecosystem on the Agoric platform. Stable-by-design with value relative to the US Dollar, IST was created to provide users with a minimum price volatility asset, and an evolving, risk-managed set of minting mech...
Using app gamification to get more people outdoors
Wednesday, October 26, 2022 by Richard Harris
Chimani is proud to roll out its most significant update to its popular gamification app for exploring our country’s vast number of parks and public lands! The new version has been rebuilt from the ground up with a completely redesigned user interface. It also features expanded content with the inclusion of state parks, national forests, and wildlife refuges....
TripActions has selected ReleaseHub
Monday, October 3, 2022 by Richard Harris
ReleaseHub has announced that TripActions has selected ReleaseHub to provide its developers with ephemeral, full-stack staging environments that can be spun up and down on demand.
Switching to ReleaseHub’s on-demand staging environments will allow TripActions to stand up and tear down identical production-like environments instantly, eliminating common delays t...
Security practices of apps in the Google Play Store
Monday, September 26, 2022 by Brittany Hainzinger
Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
Key privacy findings:
1 in 2 apps (55.2%) share your data with third parties.
Free apps share, on average, seven times more data points than paid apps.
The worst categ...
Decentralized wallets suggested after Solana hack
Wednesday, August 17, 2022 by Freeman Lightner
The recent hack on the Solana cryptocurrency wallet has led to a drain of millions of dollars, which raised concerns about the security of the crypto ecosystem. Against this backdrop, the volume of discussions around 'Solana' among Twitter influencers surged in the first week of August as most of them commended the use of decentralized or open source w...
4Players appoints new Marketing Director Patty Toledo
Wednesday, August 10, 2022 by Freeman Lightner
Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand i...
Female UFC fighter to be paid in Bitcoin
Thursday, August 4, 2022 by Richard Harris
Bitwage went into futuristic mode again by working with the #15-ranked strawweight Luana Pinheiro (10-1-0 record) to allow her to become the World’s first UFC female fighter and the World’s first-ever Latin American athlete, in general, to get her paycheck in Bitcoin. By utilizing Bitwage, Pinheiro, the Brazilian phenom on an eight-fight winning streak is ab...
Building mentally fit workforces with Pulse
Tuesday, July 26, 2022 by Brittany Hainzinger
New Gallup findings from their latest annual global update determined, among other ominous results, that stress, sadness, and worry have all inched higher worldwide pushing Gallup's Negative Experience Index to yet another new high. Our career lives are certainly suffering in kind.
New ‘Pulse’ app helps build a more menta...
GDWC 2022 prize pool over $100K
Tuesday, July 12, 2022 by Brittany Hainzinger
The Game Development World Championship 2022 (GDWC), one of the biggest game development competitions in the world will be giving out prizes and giveaways worth over $100,000 this year. This is the largest prize pool in the Championship's history.
Over $100,000 prize pool at the Game Development World Championship 2022!
Prizes are spread across multiple catego...
LUNA investors show fighting spirit
Thursday, June 2, 2022 by Brittany Hainzinger
The success of Terra Luna's new token, LUNA (with the former LUNA being renamed LUNC, for Terra Luna "Classic") is a testament to the risk appetite that will always exist in crypto. The fact that this token, which comes from a project that spawned one of the biggest, if not THE biggest crypto crash in history does not seem to have put investors off. On its...
Blockchain venture capital firm invests $110M in startups
Monday, April 18, 2022 by Richard Harris
gumi Cryptos Capital (gCC), the blockchain-focused venture capital firm, has announced the completion of raising its second blockchain-focused early-stage fund on the strength of the performance of its initial $21 million USD gCC Fund I that backed seed stage founders.
Blockchain venture capital firm gumi Cryptos Capital raises $110M to invest in blockchain startups
...
UFC fighter to be paid in Bitcoin
Tuesday, March 22, 2022 by Freeman Lightner
The #8-ranked UFC flyweight fighter Matheus Nicolau penned a deal to receive his future fight earnings in Bitcoin through the payroll service, Bitwage, on March 21st, 2022. Nicolau is the first Latin American UFC athlete to take a paycheck in Bitcoin.
"I'm thrilled to be receiving my earnings in Bitcoin,” Nicolau stated. "As an athlete, I work har...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Lets create campaign launches from IBM
Wednesday, February 16, 2022 by Richard Harris
IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...
Send us your NFTs
Monday, February 14, 2022 by Richard Harris
The Metaverse is coming, and to show our support we’ve launched our own NFT collection wallet on OpenSea! You can send us any NFT you want by simply transferring them to our wallet address of 0x9c25562b512650259f2f3b6c6e79754ffbb995cf
What does it give you?
For you as an NFT creator, designer, or programmer, it will give you free exposure! The NFTs we collec...
Cryptocurrency market report from HyperLinq
Wednesday, February 9, 2022 by Freeman Lightner
2021 will be remembered as the year cryptocurrencies went mainstream with major companies, celebrities, and even nations getting onboard. What’s on the horizon for the coming year?
Cryptocurrency trading platform HyperLinq published its annual Cryptocurrency 2021 Market Overview in conjunction with Benzinga, FTX Cryptocurrency Derivatives Exchange, and Bybit.
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