over 50 percent of mobile users who buy something, buy again!

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Over 50 Percent Of Mobile Users Who Buy Something, Buy Again!

Monday, March 24, 2014 by Richard Harris

Is the second in-app purchase more important than first? In terms of targeting app users, it is a critical action, according to Tom Farrell, Director of Marketing for Swrve.In a recent article, on the Swrve website titled “The Time Critical Nature Of Second Purchases,” Tom gives these numbers: only 1.5% of users make a purchase in a given month and of those only 50...

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