New intelligence suite aims to help tackle problems with growing IT
Friday, July 12, 2019 by Brittany Harris
Snow Software announced a new suite of offerings to better empower customers to address their growing IT operations, cloud shift and digital transformation challenges. This new set of offerings is aligned to strategic business outcomes, providing customers with product choices that will better meet their unique needs now and in the future.
“The market has evolv...
Anomaly detection by Instaclustr processes 19 billion events per day
Wednesday, June 19, 2019 by Brittany Harris
Instaclustr announced it has successfully created an anomaly detection application capable of processing and vetting real-time events at a uniquely massive scale – 19 billion events per day – by leveraging open source Apache Cassandra and Apache Kafka and Kubernetes container orchestration. Get the source code on github.
Anomaly detection is the identific...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Self serve AI platform has launched
Monday, May 20, 2019 by Richard Harris
Xnor.ai has launched AI2GO, a self-serve platform that enables developers, device creators and companies to build smart, edge-based solutions without training or background in AI. AI2GO is available now and contains more than a hundred fully-trained models optimized to run on resource-constrained devices such as mobile devices, wearables, smart cameras, remote sens...
Publishing mobile games with Gismart now possible
Wednesday, March 13, 2019 by Richard Harris
Gismart has added an investment program for mobile app startups to its already established publishing unit. In addition to developing and publishing its own titles, Gismart also acts as a strategic partner for aspiring indie developers. The newly launched investment program highlights Gismart’s commitment to helping independent developers bring their titles to mar...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Unity's Adaptive Performance gaming feature set for the Galaxy S10
Thursday, February 21, 2019 by Richard Harris
The Samsung Galaxy S10 will have many mobile "super-powers". From extended battery life to Instagram mode pictures - they have packed enough tech inside to make any propeller spin.
But something mentioned during the announcement caught my attention relating specifically to game development, did you hear it?
Unity is soon to launch what they call, "A...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
4 predictions for hyperconverged infrastructures in 2019
Tuesday, January 22, 2019 by Richard Harris
Enterprise Storage in 2019 will no doubt continue to evolve as the demand for storage space continues to grow. Almost everyone agrees that hybrid cloud is going to improve, we will see more automated and intelligent storage, and containerization and server-less solutions will abound.
But as reported by Forbes, we humans produce 2.5 quintillion bytes of data every day...
Who still clicks on ads anyway
Monday, January 21, 2019 by Christian Hargrave
New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers.
People use search engines to find answers to questions and often click paid search ads that respond to their search queries.
App localization done right
Thursday, December 27, 2018 by Neal Thoms
Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications.
If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...
Decentralized exchange system launched by Totle
Wednesday, December 26, 2018 by Christian Hargrave
Totle, a startup backed by TechCrunch founder Michael Arrington's crypto-fund Arrington XRP amongst others, has announced the launch of a first-of-its-kind solution for the fragmented decentralized trading and exchange ecosystem. The Totle Movement platform provides a solution for the lack of liquidity hampering cryptocurrency markets and DApp economies by supportin...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Finding the perfect server size for your cloud deployment
Saturday, November 24, 2018 by Bill Supernor
Serving sizing in the cloud can be tricky. Unless you are about to do some massive high-performance computing project, super-sizing your cloud virtual machines/instances is probably not what you are thinking about when you log in to your favorite cloud service provider. But from looking at user data, it certainly does look like a lot of folks are walking up to their nei...
Improve your test automation skills with Applitools new resources
Thursday, November 15, 2018 by Richard Harris
Applitools has launched Test Automation University - a community-driven collection of educational training resources to help improve test automation skill sets. Initial offerings to the platform come from test automation experts Angie Jones, Dave Haeffner, Jonathan Lipps, Joe Colantonio, Amber Race, Elisabeth Hocke, Manoj Kumar,Jason Arbon, among others.
Kony now supports making progressive web apps
Wednesday, November 14, 2018 by Richard Harris
Kony, Inc. announced new enhancements of its Kony AppPlatform to support Progressive Web Apps (PWAs). Kony is the first vendor to support enterprise-grade, low-code PWA development for mission-critical apps. Developers can use Kony’s visual low-code platform to develop PWAs, while leveraging backend services and third-party integrations for building enterprise app...
Fission open source serverless framework gets updated
Wednesday, October 17, 2018 by Richard Harris
Platform9 just released updates to Fission.io - the open source, Kubernetes-native Serverless framework, with new features enabling developers and IT Operations to improve the quality and reliability of serverless applications.
Other new features include Automated Canary Deployments to reduce the risk of failed releases, Prometheus integration for auto...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Edge computing research reveals key nuances
Thursday, September 13, 2018 by Richard Harris
In early 2018, the AT&T Foundry launched an edge computing test zone in Palo Alto, CA to experiment with emerging applications upon this new network infrastructure paradigm. Edge computing is the act of moving storage and processing capabilities to the perimeter of the network - or geographically closer to the end-user. As next-gen applications require increasing pr...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
GDC 2019 adds five new members to the advisory board
Monday, July 30, 2018 by Richard Harris
The Game Developers Conference (GDC) 2019 has announced five new additions to the Advisory Board of the upcoming conference, which will help further bolster its Programming, Business & Marketing, Design, and Production & Team Management Tracks.
The new additions to its Main Conference Advisory Board span creators & contributors to titles such as the Ratch...
Cell carrier quality and performance is getting better says J.D. Power
Monday, July 23, 2018 by Christian Hargrave
Unlimited data plans are the magic elixir for wireless network quality, while “bring your own device” promotions are having the opposite effect, according to the J.D. Power 2018 U.S. Wireless Network Quality Performance StudySM - Volume 1. The study finds that customers with unlimited data plans experience a lower incidence of overall network problems, data ...
Geo-data analysis and storage optimization enhanced by HarperDB
Wednesday, July 18, 2018 by Christian Hargrave
HarperDB has new features that allow real-time geo-analysis, storage optimization for edge devices and the ability to run massive data analysis. As a result, they say companies tackling complex IoT projects can achieve a more intelligent edge without incurring further storage or hardware costs.
HarperDB features include:
Geographical Data Analysis: HarperDB'...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
PHP support reaches Instana microservice monitoring
Tuesday, June 19, 2018 by Richard Harris
Instana announced functional enhancements around code-level visibility and monitoring that help make it easier for DevOps to monitor microservice applications. The enhancements include automatic instrumentation for applications written in PHP. The company also announced the addition of REST API support to its Python Monitoring capabilities.
“With polyglot micro...
Use quantum computers over the cloud with ACQUA
Friday, June 15, 2018 by Richard Harris
Making a world that is "Quantum Ready" requires more researchers exploring the applications of quantum computing and potential quantum advantage, and working with real quantum computers just got easier for experts in chemistry, artificial intelligence and optimization thanks to IBM. Building on QISKit, the open source quantum information science kit for s...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Azure and Unravel boost Big Data in the Cloud
Monday, May 7, 2018 by Christian Hargrave
Unravel Data announced that it has integrated with Microsoft Azure to improve performance and reliability for Big Data workloads in the cloud. Unravel’s APM platform will be available on the Microsoft Azure Marketplace, enabling Azure customers to analyze, troubleshoot and optimize their Big Data deployments with a full-stack solution. As a result, enterprises will gain...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...