Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Harris
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
Apple is letting this app override devices on silent in emergencies
Thursday, April 4, 2019 by Brittany Harris
Hedge Tactical Solutions, a real-time emergency response technology, has reached an agreement with Apple Inc. to override the silent setting for its customers who have Apple products such as the iPhone and iPad. Just as all Apple devices emit a loud audible tone during specific events like an amber alert, all Hedge Tactical Solutions customers using Apple products will ...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
Push notification value increases with intensity
Monday, March 4, 2019 by Richard Harris
Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.
The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...
Video-selfie authentication tool launches
Tuesday, February 19, 2019 by Richard Harris
Jumio announced the launch of Jumio Authentication, a new video-selfie authentication that uses biometrics for user authentication, that could be ideal for account logins and high-risk scenarios (e.g., logging in from a foreign IP address or authorizing high-risk transactions such as wire transfers and online purchases). Secure selfie authentication can also be use...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
IoT Gateway uses Ubuntu Core and integrates with AWS IoT Greengrass
Monday, December 10, 2018 by Richard Harris
Rigado’s Cascade IoT Gateway running Canonical’s secure operating system Ubuntu Core, has integrated with the newly released Amazon Web Services (AWS) IoT Greengrass features to help give teams an easy-to-use mechanism to get Bluetooth-based data to their cloud applications.
This new functionality combines the scalability of AWS IoT Greengrass edge comput...
5 app development tips to help you avoid disaster
Wednesday, November 28, 2018 by Joe Hanson
Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments.
When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...
OneSignal hits 850,000+ push notifications per second
Wednesday, November 21, 2018 by Richard Harris
OneSignal set a new throughput record with their push notification service, delivering 850,000+ notifications per second - more than twice the competition.
OneSignal sends 4 billion push notifications per day, up 25% since September. OneSignal is used by 550,000+ developers and marketing teams including many Fortune 500 companies.
On election day, push notificatio...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
Telerik developer tools get many new .NET components
Wednesday, October 24, 2018 by Richard Harris
Progress announced the latest release Telerik tooling for .NET developers. With the new release, Progress now offers over twenty new Telerik components and expands the most popular components, including Grid and Charts. It also adds new themes including a Material inspired theme and a Mac inspired Crystal theme.
Progress has released new components including:
GitHub Actions and other announcements from GitHub Universe
Wednesday, October 17, 2018 by Richard Harris
GitHub, the soon to be acquired by Microsoft company, has always been known for its source code repository capabilities for developers. But why just store the code on a platform when you can run it too?
At its annual developer conference, GitHub Universe, they announced Actions, which is essentially a way to help automate your development workflows. Actions use...
Presidential Alerts and the future of mobile communication
Thursday, October 4, 2018 by Richard Harris
FEMA has sent their first emergency test message to all of the mobile devices throughout the United States. They reported every American who owns a smartphone - which is about 75% of the population, should have received the test alert. In total the message went out to a total of 225 million devices right around 1:18 PM CST reading "Presiden...
Legacy system gridlock overcome in OutSystems 11
Friday, September 28, 2018 by Richard Harris
OutSystems announced the release of OutSystems 11, a low-code solution to address one of the biggest issues facing IT teams - legacy system gridlock. Building on its low-code platform for web and mobile apps, OutSystems 11 delivers new advanced capabilities to help organizations modernize legacy systems and replace large application portfolios.
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
Changes to the way notifications work in iOS 12 you need to know
Wednesday, September 19, 2018 by Mike Herrick
iOS 12’s public release has brought about key changes to the way we do notifications. With these changes, Urban Airship urges app publishers to adopt customer-centric messaging best practices to accommodate new user behavior, improve notification visibility and maximize the value that their app can deliver. Granular user controls over notifications, new Grouped No...
Build communications apps with less coding thanks to PHLO
Tuesday, August 21, 2018 by Richard Harris
Plivo announces the immediate availability of PHLO, a new way for developers to rapidly build and embed communications into their applications. PHLO, available via the Plivo platform, allows developers to visually integrate voice and SMS into apps in minutes, eliminating the need to constantly refer to documentation and reducing the number of coding lines and integratio...
Fortnite for Android is a trailblazing risk for mobile banking
Tuesday, August 14, 2018 by Sam Bakken
CEO Tim Sweeny of Epic Games, the publisher of the wildly popular Fortnite game, is on a mission to “advance the openness of all platforms” - not to mention side-step Google’s 30% take of developer proceeds - by distributing Fortnite for the Android platform via their website rather than the Google Play store. I applaud a maverick challenging the statu...
Android P developer notes
Wednesday, August 8, 2018 by Christian Hargrave
The official Android Pie release has been announced in a Google blog post which promises the rollout of some pretty substantial changes to authentication, navigation UI, task prediction, and more. With the software currently in beta and waiting for its official release, it’s important that developers get ready to start planning their next moves in order to strike ...
Google cracks the whip with new policy updates
Wednesday, August 1, 2018 by Richard Harris
Google’s Developer Policy Center has recently updated their platform policy for Google Play to include new measures that may affect future apps introduced to their app market. Google has sent out the mass email notification to all of its developers and says in the email that:
“We encourage you to review these policy updates carefully in case any of your e...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Mobile app design tips for all generations
Thursday, July 12, 2018 by Janani Vasudev
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay ...
Detect eavesdropping in your mobile app with TrustKit
Wednesday, July 11, 2018 by Christian Hargrave
Data Theorem, Inc. announced the availability of TrustKit Analytics, a new service for the TrustKit community that delivers advanced security insights. In addition, the company announced that since TrustKit’s release in 2015, it has identified more than 100 million eavesdropping attempts on iOS and Android applications, where apps in active mode have blocked 100 p...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
What some experts are saying about GDPR
Friday, May 18, 2018 by Christian Hargrave
The GDPR bill is causing an uproar in the industry as the compliance date comes ever nearer. Yet few can say they actually know much about the bill that will come into place on May 25th.GDPR, or the General Data Protection Regulation, is an expansion upon the EU’s previous Data Protection Act of 1998, extending the boundary of its territorial mandate from whatever juris...
Low code development platform gets an update from Filemaker
Wednesday, May 16, 2018 by Richard Harris
The low-code mobile app platform FileMaker, Inc. has announced the release of the FileMaker 17 platform which features starter apps and master-details layouts in hopes to make app development easier, and faster when using their tools. It also includes a redesigned FileMaker Server Admin Console and new FileMaker Admin API to help streamline custom app management.Compani...
FB Messenger update adds new customizable features
Friday, March 9, 2018 by Christian Hargrave
Facebook has announced the launch of Messenger Platform 2.3, which provides new tools to make customer interactions more seamless. The new update offers features that both make Messenger more impactful for businesses and easier for people to connect with them in an all new way."If a business asks for a person's contact info, they can send a quick reply button that will ...
Exostar launches mobile multifactor authentication solution
Friday, December 15, 2017 by Richard Harris
Exostar has announced the general availability of a new option for multifactor authentication. Exostar Mobile ID is a smartphone or tablet app-based authenticator for which it has achieved Level 3 SAFE-BioPharma certification under the FICAM trust framework. The solution turns an individual’s mobile device into a secure hardware-based second factor for access control to...
Get mass shooting alerts near you from TerrorMate app
Thursday, December 7, 2017 by Richard Harris
TerrorMate, the world’s first terror alert app, is expanding its user alert capabilities to include mass shootings. The real-time intelligence system with well-established terror attack and terror threat alerting capabilities will now deliver structured, accurate mass shooting alerts and safety recommendations to its users within two minutes of an attack anywh...
Chick-fil-A used visual A/B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
Bright Box delivers AI marketing system for dealerships
Monday, October 30, 2017 by Christian Hargrave
Bright Box has recently released Honda Connected Car services for European countries, and implements an AI system that could replace salesmen in car dealerships. This AI can evaluate the customer's lifestyle and recommend accessories, can sell cars based on driving style and the individual’s lifestyle. Not only that it is able to predict when the user needs to go in for...
Low code and no code app development benefits
Wednesday, October 25, 2017 by Richard Harris
No-code and low-code platforms serve development projects in a myriad of different ways. It’s all about assessing a business user's ability and the problem at hand to determine the best approach for the job.That's why we had a chat with John Carione, Product Marketing strategy at Quick Base to learn more about No-code and Low-Code application development.ADM: We've hear...