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Developer news items we found relating to non organic installs

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ATT-user-opt-in-insights-from-AppsFlyer

ATT user opt in insights from AppsFlyer


Tuesday, April 30, 2024 by

Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...


-Facebook-remains-the-top-media-source-for-app-installs

Facebook remains the top media source for app installs


Monday, September 30, 2019 by

AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


Help-for-app-marketers-during-the-coming-holiday-rush-in-the-app-store

Help for app marketers during the coming holiday rush in the app store


Friday, October 14, 2016 by

AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...