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NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...