new study finds consumers prefer optingin to mobile ads
new study finds consumers prefer optingin to mobile ads news search results
Developer news items we found relating to new study finds consumers prefer optingin to mobile ads
1 results
New study finds consumers prefer optingin to mobile ads
Wednesday, January 18, 2017 by Richard Harris
Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...