Mobile marketing during the COVID-19 pandemic
Thursday, August 27, 2020 by Brittany Hainzinger
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
IBM Watson Analytics to improve the student retention rates at SCSU
Friday, July 21, 2017 by Christian Hargrave
Low student retention rates continue to challenge many colleges and universities across the U.S. The National Student Clearinghouse Research Center reported this summer that for all students who started college in the U.S. in the fall of 2015, only 61.1 percent returned to their original school for the fall semester of 2016. Studies show that college freshman who r...
Power Rangers appear during the Unity keynote at GDC 2017
Tuesday, February 28, 2017 by Christian Hargrave
Chances are you’ve probably heard of (or extensively watched) the original Mighty Morphing Power Rangers. But with the new Power Rangers movie set to release on March 24, 2017, the hype has been bigger and better than it has been in a long time. Too long if you ask me.That’s why I was really excited to hear a particular bit of information on a subject very near and dear...
Sales of laptops from the Summer of 2016 reached $2.2 billion, Apple still king
Tuesday, October 4, 2016 by Christian Hargrave
According to new research from 1010data, online sales of laptops from the summer of 2016 reached $2.2 billion and grew 12 percent year over year. 1010data uncovered how consumer purchases impacted the biggest players in the laptop space online from June – August 2016. And it turns out that Apple is winning as a brand and as a retailer. This comes from 1010dat...
Virtual Reality Seems to Be Dominating the Game Developers Conference as Players Big and Small Launch Products
Thursday, March 20, 2014 by Stuart Parkerson
Is the Game Developers Conference turning into Mardis Gras? If you haven’t been to New Orleans for the event (if you were there a couple of weeks ago, you still are probably getting over it) you are missing a spectacle. Each year it seems people are getting more and more outrageous in terms of their attire (that’s putting it mildly).It seems that “anything goes” ac...
Weekly Roundup: Marmalade and Tizen, BlackBerry Developers, New School Monetization, Hyro, 2014 GDC, VLC, Rust, Opera Mobile, and iOS7 Sickness
Saturday, September 28, 2013 by Richard Harris
Top Stories for the week of 9/28/2013iOS 7 You are Making Me Sick. Really?In a recent article I came across, there are reports coming in that iOS 7 with it's warping, parallax, and other on UI screen visual effects, are making some people nauseous enough to actually throw up! Symptoms like vertigo, nausea, headaches, dizziness and more are all being reported.Initia...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
Vision Mobile’s Enterprise App Developer Atlas Provides Old School Print Poster for Developers
Saturday, September 14, 2013 by Richard Harris
We receive literally hundreds of news, commentary and other reports on the app development industry and it is relatively rare that we say to ourselves “wow, how about that!”
However, Vision Mobile’s Enterprise App Developer Atlas has made us say just that with its old school availability as a printed poster coupled with its decidedly new school demonstration on the com...
New Study Shows that 80 percent of Manufacturers Will Develop an Enterprise Mobile App This Year
Monday, August 19, 2013 by Stuart Parkerson
If you can’t find an enterprise contract gig or a full time job as an app developer, it’s not because the opportunities aren’t out there. It seems that every week a new report comes out that organizations are looking to create new apps, corporate app stores and are examining ever increasing ways to mobilize their operations.
Manufacturing Insights has published a new r...
July 2013 Issue 2 Is Here!
Saturday, July 6, 2013 by Richard Harris
The latest App Developer Magazine is full of exclusive content you'll want to read! Check out what we stuffed it with:The Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!That is just a taste of what's inside too. June was a huge month i...