new iab study on multiscreen mobile video advertising

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New IAB Study on Multiscreen Mobile Video Advertising


Monday, April 18, 2016 by

The Interactive Advertising Bureau (IAB), Millward Brown Digital and Tremor Video have published a new study titled “Multiscreen Video Best Practices”, which features research conducted to understand which qualities of mobile video advertising are most important in breaking through to audiences and how these vary across generation.     The report...

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