native advertising on mobile is growing

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Native Advertising On Mobile Is Growing

Monday, March 24, 2014 by Richard Harris

According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...

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