multivariate testing
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Developer news items we found relating to multivariate testing
8 results
Applitools Announces AB Testing Support and Slack Integration
Thursday, April 30, 2020 by Brittany Hainzinger
Applitools announced enhancements to its flagship product, Applitools Eyes. Applitools Eyes now offers customers the ability to A/B test up to 20 variations of dynamic content and collaborate like never before via Slack or email.
“A/B testing is a business imperative at GoodRx - it helps our product team deliver the absolute best user experience to our valued c...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Continuous Delivery Drives Business Advantage: Six Leading Edge Companies
Thursday, July 9, 2015 by Dan Juengst
Several years ago, the application lifecycle process known as continuous delivery was a new concept being tried by a small group of early adopters. Things have changed. Now, continuous delivery, or CD, is a practice that companies big and small are not only trying out, but embracing as part of a new, faster moving, on-demand business culture. We’re now hearing the ...
Appboy Launches Conversion Tracking to Measure and Improve App Marketing
Friday, January 23, 2015 by Richard Harris
Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...
Optimizely GA Release of Stats Engine Facilitates AB and Multivariate Testing
Friday, January 23, 2015 by Stuart Parkerson
Optimizely has announced the general availability version of Stats Engine as part of its optimization platform. The Stats Engine was developed in collaboration with statisticians at Stanford University and was created with current approaches in the field of statistical analysis and the company’s own algorithms to allow customers to interpret and act on data. Throug...
Appboy Launches Intelligent Delivery Platform for Push Messaging Engagement on a Per User Level
Tuesday, November 18, 2014 by Stuart Parkerson
Appboy has introduced a new Intelligent Delivery offering which uses customized algorithms to allow app publishers to send messages at the exact moment when each user is most receptive to communication.The Intelligent Delivery algorithm analyzes previous interactions for each user to deliver push notifications, email and in-app messages at the peak of potential engageme...
Appboy Introduces Multivariate Testing for Mobile Messaging
Thursday, July 24, 2014 by Richard Harris
Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. When used in con...
Visual Website Optimizer now for mobile
Thursday, December 6, 2012 by Richard Harris
Do you need to test a mobile website for it's readiness into the market?Visual Website Optimizer now supports testing and optimization for mobile enabled and responsive websites. Just in time for the holidays shopping spree, subscribers of the VWO “Large Agency”
plan and above can now optimize their mobile landing pages and websites
just as they would do for th...
