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Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Programmatic and Mobile: Whats to come in 2017
Thursday, October 6, 2016 by Richard Harris
Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...
Game On: How to Beat the Rising Cost of Acquiring Mobile App Users, And a Little Football Too
Thursday, January 30, 2014 by Dale Carr
With Super Bowl just around the corner, I cannot ignore the
obvious: marketing costs are on the rise.
This is never more apparent than the extreme cost to advertise during the big game, with :30 second TV spots reportedly fetching up to
$4 Million. The climbing price to
acquire mobile users is no exception.
Just last week market analysis firm SuperData...
