mraid news search results
Developer news items we found relating to mraid
ironSource expands their inapp programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform
Friday, May 29, 2015 by Richard Harris
Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...
How Ad Mediation Can Boost Your Mobile App Revenue
Friday, February 6, 2015 by Josh Speyer
Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers. Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between. In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...
Twitter Developer Team Flocking to a City Near You, Announces Hatch App Startup Contest
Wednesday, January 21, 2015 by Richard Harris
The development team at Twitter is hitting the road on a worldwide tour they are calling “Flock” to promote its Fabric platform which was fist announced at its inaugural mobile developer conference held last October.Fabric consists of a packaging of Twitter’s SDKs in three different modular “Kits” for what Twitter calls “a modular, cross-platform mobile development suit...
Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra
Friday, September 20, 2013 by Stuart Parkerson
Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral.
Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising ...