mobile users place their advertising value at $10.80 per minute

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Mobile Users Place Their Advertising Value at $10.80 Per Minute

Monday, July 13, 2015 by Richard Harris

Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...

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