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Developer news items we found relating to mobile rtb ad exchange
Smaato Updates Windows Phone SDK Now Supports XAML Apps
Tuesday, September 9, 2014 by Stuart Parkerson
Smaato, a mobile RTB ad exchange and supply side platform, has announced an SDK update for Windows Phone, now supporting XAML applications on Microsoft’s new Windows Phone 8.1 and Windows 8.1 platforms on phone, tablet and desktop.What’s new with Smaato’s Windows SDK:- Supports Windows Phone 8.1 and Windows 8.1.- Ad size handling has been improved, ensuring more consist...
Smaato Offers Beta Dynamic Demand Mobile Ad Server
Wednesday, July 23, 2014 by Stuart Parkerson
Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...