mobile rewarded ads help increase iap spends shows study

mobile rewarded ads help increase iap spends shows study news search results

Developer news items we found relating to mobile rewarded ads help increase iap spends shows study

Mobile rewarded ads help increase IAP spends shows study

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...