mobile rewarded ads help increase iap spends shows study

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Mobile rewarded ads help increase IAP spends shows study

Tuesday, August 1, 2017 by Richard Harris

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...

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