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Chick-fil-A used visual A/B testing to improve mobile experience

Chick-fil-A used visual A/B testing to improve mobile experience


Wednesday, November 08, 2017 by

Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...