mobile dsp news search results
Developer news items we found relating to mobile dsp
New ad exchange auction platform from Appodeal launches
Wednesday, June 14, 2017 by Richard Harris
Appodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
Apsalar To Exit Mobile DSP Business
Friday, June 20, 2014 by Richard Harris
Apsalar has announced today that it will exit the programmatic media business to focus on its analytics and audience management platform.Planned enhancements to their mobile measurement platform include enhanced user profiling with insights into user demographics, offline & cross-platform CRM integrations, predictive audience modeling, plus key integration...
Placecast Debuts Location Based Mobile DSP
Thursday, September 12, 2013 by Richard Harris
App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP).
With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...
Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform
Wednesday, July 10, 2013 by Richard Harris
Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to retain the users they have previously acquired through mobile re-engagement and retargeting. The program allows developer...