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Report Finds You Should Optimize Deeplinks Because Broken Links Keep App Users from Accessing Social Content

Monday, September 29, 2014 by Richard Harris

A recent report by Pure Oxygen Labs shows that despite the continuing increase in app usage - specifically social apps - a large number of mobile consumers fail to open the most popular social apps as a result of broken links. These are links that send the consumer to a login wall on the mobile web instead of inside the destination app where consumers expect to be taken...

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