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Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting
Friday, February 6, 2015 by Richard Harris
Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...