mobile app profitability and user ltv

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Mobile app profitability and user LTV

Tuesday, May 28, 2019 by Alon Golan

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...

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