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Developer news items we found relating to mobile app launch
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iOS app pre-ordering process guide
Monday, June 2, 2025 by Richard Harris
Pre-ordering apps on the iOS App Store is a powerful tool for developers looking to build excitement and gauge interest before a product's official release. Apple provides a robust system that enables developers to make their apps available for pre-order, allowing users to view the product page, learn about the features, and place a pre-order that automatically down...

ChickfilA used visual A-B testing to improve mobile experience
Wednesday, November 8, 2017 by Richard Harris
Mobile visual A/B testing is a process by which enterprises of all sizes are seeing satisfying results, all while companies are simultaneously increasing the value of their mobile presence. We sat down and talked with both Aaron Glazer, the CEO and Co-Founder of Taplytics, and Jay Ramirez, the Mobile Product Manager at Chick-fil-A Corporate, to learn about how the Chick...
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