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Developer news items we found relating to mobile ad blocker

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Adpocolypse-or-Not,-Now-is-the-Time-for-App-Publishers-to-Shore-Up-Advertising-Strategies

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies


Tuesday, June 21, 2016 by

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...


Over-20-Percent-of-People-Now-Use-a-Mobile-Ad-Blocker-Says-PageFair

Over 20 Percent of People Now Use a Mobile Ad Blocker Says PageFair


Tuesday, May 31, 2016 by

A new PageFair report estimates that as of March 2016, 419 million people, or 22% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. The report titled “Adblocking Goes Mobile” by PageFair was produced with app intelligence firm Priori Data. The report also suggest that mobile adblocking grew by 90% globally in 2015 and mobile users are...