marketing demographics report

marketing demographics report news search results

Developer news items we found relating to marketing demographics report

1 results

---

Women worth more than men in mobile F2P games

Thursday, December 21, 2017 by Richard Harris

New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...

---